When you embark on the search for a new job, you always hear or read the standard: “make sure your social media profiles are cleaned up!” But what impact does social media, and other social relationships REALLY have on the success of your job search? Your “social gravity,” or the strength of your relationships with others, can be an absolute game-changer when it comes to landing a new position, enhancing your personal life, and achieving the ultimate success that you so desire.
Just this last year, I read a very short but valuable book that helps define the terms and definitions of what it is to be social, Social Gravity: Harnessing the Natural Laws of Relationships. As I pondered the six laws of Social Gravity that the authors shared with us, I came to realize that in my own mind, I had a very narrow view of what it means to be social and a not-so-clear understanding of the term Social Gravity.
Understanding what it truly means to be social will allow you to harness your Social Gravity to attract success in not only your job search but in literally all aspects of your life. Let me start with defining what exactly the authors mean when referring to Social Gravity and then I will talk about three of my favorite laws mentioned so you can take control of your Social Gravity to fuel your OWN success.
The power of relationships
Jason Lauritsen and Joe Gerstandt summarize this concept in their book. “Social Gravity is the invisible combination of forces at work in our relationships with others.” So, in other words, Social Gravity is the power of the relationships we have with others. Maybe you met your spouse while you were out with your friends, maybe you got your first car from a friend of a relative, or maybe you found the dream job you have been looking for from a connection you made at a networking event. In all these examples, success was gained through the resources available from either a personal or business network.
“Whether you like it or not, it’s hard not to recognize that there is amazing power in the relationships we have with others. Yet most people fail to harness this power to fuel their own success”
Be open to connecting
Simple, be available to connect with people. Take the time to connect with people and invest in the time to connect with people. Digital or not, accept the LinkedIn connection or go out for that cup of coffee.
Often, we fear we might say the wrong thing and someone might not find us likable. Be yourself. Our goal in networking should be to establish new relationships. Through the process of follow-up develop them over time, someone is not going to gravitate to you overnight.
Connecting is not a one-and-done task
Keep in touch. You should build and nurture connections for the future. Think of it as gardening, plant, water and grow the relationship.
Harnessing your Social Gravity does not start and end with the digital age: Facebook, Twitter, LinkedIn, or the never-ending websites that encourage interaction through a digital medium. Social Gravity comes from developing your network and building social capital so that information, ideas, and opportunities will reach you easier.