This One Thing Is Even More Important Than Your Resume And Cover Letter

Job Application

We all know that resumes (and sometimes cover letters) are an essential part of getting a new job. But have you ever applied for a job where you sent your job application materials directly to the hiring manager or recruiter via email? This method is growing in popularity as companies try to insert more of the human element back into the hiring process. When this is the case, what you write in your email suddenly becomes the most important part of your job application. (No pressure, right?) Don’t worry, we’ve got you covered!

First and foremost, keep it brief

You already wrote a whole page about yourself in your cover letter; there is no need to do this in the email! Keep your voice professional yet personal and don’t go into a lot of detail. Here are the basics you need to cover:

Don’t forget about the subject line

It is IMPERATIVE that you include your full name and the job you are applying for in the subject line. This will allow the hiring manager/recruiter/intern that is vetting and organizing the hundreds of job applications they receive to make sure your information goes in the right pile and is easily accessible.

Example: Marketing Manager – John Smith

How should you address the email?

We’ve all seen (or even sent) emails that start with “To Whom It May Concern,” or “Dear Sir Or Madame.” Please don’t. People do not talk like this in real life. Do a deep LinkedIn or internet dive to find the hiring manager’s name OR if you really don’t know who it will be ultimately going to, stick with someone professional yet personable, like “Dear Hiring Team,” or “Hi JSG Marketing Team.”

Let them know how you heard about the position

If it was a referral, you definitely want to name drop in the email! If you found it online, list the specific site (Indeed, LinkedIn, CareerBuilder). You wouldn’t believe how much recruiters and hiring managers appreciate knowing where their best candidates came from!

Include a strong closer

Assuming you have a strong closing statement in your cover letter, you should use the same style and tone for your email. Keep it short, impactful, and confident. Something like “I look forward to learning more about this opportunity and the Marketing Team at JSG.”

Remember to list your contact information

This may seem obvious, but you would be surprised. Yes, your contact info is often included on your job application, but you MUST reiterate it in your email signature. Include your full name, email address, and phone number in your email.

Show your excitement

If you are really excited about this opportunity, don’t be afraid to let them know! Hiring managers appreciate a little bit of genuine enthusiasm. Throw it in with how you heard about the job, “When I came across this opportunity on CareerBuilder, I was extremely excited because it seems to be a great match with my skill set.” Or include it in your closing statement, “I can’t wait to learn more about this opportunity and what I can do to make an immediate impact on your team.”

If you stick to these guidelines when emailing your next job application, I can almost guarantee you’ll hear back from the hiring manager!