Marketing: How to Market Yourself in a Tight Job Market

Marketing Yourself

When you think about looking for a new job, there can be so much more to it than just sitting down and finding one. At times you may not be “searching” for one, but you may be open to new opportunities. And if you are, it’s imperative that you market yourself in the right way! This way recruiters and new career opportunities can find you, instead of you having to search for them.

Use LinkedIn

When it comes to great opportunities and finding a network that not only can endorse you but help you find your next career, LinkedIn is a must-have! You’re able to connect with like-minded people and others who could help you find your next move.

Even though LinkedIn is a social media platform, it allows you to grow and market your skills in a network that is all about careers! And what better way to showcase your skills than on a platform that can help you grow your professional network.

Updated Resume

Even if you aren’t actively looking for a new position, it’s still important to ensure you keep your resume as updated as possible. This way if you end up finding an amazing position that you can’t pass up, you have a resume that’s ready to go and doesn’t take a whole day to update. Because as you know, in this tight market, a day could be the difference between you getting a job or not.

Market Your Skills

Another thing to do is to remember to market your skills. Being on LinkedIn is important but utilizing it to its full potential will only give you a greater chance to showcase your skills and experience. It’s also a great idea to write blogs/articles about your career, trends you’re seeing, and anything career related. This helps you market yourself as an expert in your field and gives you a chance to reach more people and expand your network.

Networking is so important nowadays because you never know who could help you make your next career move. And like they always say, sometimes who you know can get you further than what you know.

Use Recruiters

When it comes to marketing yourself in today’s tight job market, you have to remember recruiters can help. And they are hoping to find the perfect career fit for you! So, if a recruiter reaches out to you and you’re looking for a change, talk to them!

One, it means you’ve marketed yourself great and they think you’re a perfect fit for a position they are trying to fill. Two, recruiters help you through the whole process of getting landing a new job. They prep you for interviews, help the company get excited about you, and increase your chance of getting an offer!

If you’re looking for a new opportunity and would like to work with an awesome recruiter, check out Johnson Search Group! We are here to help you find the perfect career fit.