Before the pandemic flipped the labor market upside-down, remote work was gaining popularity. Fast forward to today, and millions of Americans are working from home (and likely well into the future). In fact, even as hiring growth has slowed for many companies, there was a 12% increase in remote job listings from July to August. Thus, if you want to be competitive in the post-pandemic labor market, you must be able to attract job seekers searching for remote opportunities. Here is how your hiring team can successfully recruit remote workers.
Use appropriate keywords
To attract the right candidates, you need to use appropriate keywords. This will help weed out candidates uninterested in remote opportunities; the right keywords can also help job seekers find your job posts easier on job boards. Consider adding the word “remote” or other keywords in the job title.
For example, your job title could be “Cloud Engineer – Temporarily Remote.” This helps job seekers know right off the bat that this is a (temporarily) remote opportunity. Some other useful keywords are:
- Work from home
- Work from anywhere
- Remote Opportunity
Be transparent about what “remote” means
If you want to recruit remote workers, you have to be transparent about what “remote” means to your company. Is this job temporarily because of the pandemic? Is it only remote for a specific amount of time, say six months? Or is it remote permanently? To attract the right candidates, you must clarify this in your job descriptions.
If this position is just remote due to the pandemic, specify what the transition will be like afterward. Just because the job description says “remote,” it does not mean the job is 100% remote. Whatever the opportunity is, define it clearly to ensure you are not deceiving candidates.
Specify location requirements
A common misconception for remote opportunities is that candidates can live or work from anywhere. This is likely not the case for several reasons, such as employment laws, taxes, travel, and so on. Do you require your remote workers to come into the office once a week? If so, they have to live close enough to commute. Does the role involve a lot of travel? If it does, you may need candidates close to metro hubs for easy access to transportation and airports.
If there are location requirements, even if the position is mostly remote, you must clarify that in the job description to successfully recruit remote workers.
Partner with a recruiting firm
Working from home is a new concept for thousands of employers and employees alike. As a result, it will be challenging to recruit remote workers in the post-pandemic era. If your team is struggling to hire strong candidates in today’s market, partner with a recruiting firm. Johnson Search Group has connections all over the country with talented candidates ready to get back to work. Reach out today, and let’s discuss a partnership.