Most of us have probably driven by a local business and have seen a help wanted sign with a sign-on or retention bonus. But in the post-pandemic market, the service industry is not the only one offering new perks, incentives, and even cash bonuses to attract new talent. However, as companies resort to creative means to entice new candidates (and retain their current employees), what perks and incentives do job seekers actually want?
In the heat of the pandemic, many office-based workers grew accustomed to their newfound flexibility. Millions of workers began working from home and enjoying a little more freedom in their workdays. As we continue to recover from COVID-19, job seekers are looking for opportunities that continue to offer this flexibility. According to a recent poll from LinkedIn Senior Editor Andrew Seamen, 78% of participants believe flexible work options are the most desirable perk and incentives. So, flexible work options can be a hybrid work schedule or even supporting a remote workforce entirely. Either way, most job seekers are looking for new employers that will offer flexible working conditions.
It’s no surprise that more people are more concerned with the healthcare coverage a prospective employer offers. According to LinkedIn’s Workforce Confidence Index, 41% of respondents report that healthcare and benefits are more important than salary. A few years prior to the pandemic, healthcare coverage did not even hit the top five list of things more important than salary. Therefore, to attract the best candidates on the market and keep your current employees satisfied, your company should review your healthcare coverage and ensure it’s competitive. In today’s market, it’s essential to put your employees’ needs first and understand what healthcare benefits they need.
Relocation assistance is something that can vary by industry or even from company to company. Some companies simply offer a lump sum of money to assist with the relocation expenses. Other employers have a more detailed relocation package to reimburse new employees. It can be expensive to relocate across the state or even the entire country. So, your candidates will be much more likely to accept your offer if they get some relocation assistance. These relocation reimbursements can include temporary housing, moving company expenses, packing services, home-selling assistance, and additional support. With millions of Americans relocating during the pandemic, you can make your offers more competitive and cast a much larger candidate net if you offer relocation assistance.
You don’t have to go through this alone
These are three perks and incentives that job seekers are looking for in today’s market. The pandemic has shifted job seekers’ priorities, and employers need to follow suit. If you need assistance attracting top talent in today’s competitive market, you are definitely not alone. But that doesn’t mean you have to combat this hiring blunder without enlisting the help of a professional. If you need help sourcing candidates in this competitive labor market, reach out to us today. Our recruiting team here at JSG is ready to help you navigate these challenging times.