interview process

Personal Brand: How to Promote Your Personal Brand During A Job Search

personal brand

There are so many aspects that go into finding a new job. Your job search takes you on a journey that goes through ups and downs but in the end, will help you find a position you enjoy. It takes time and patience to go through each step. And there is one, in particular, that could really help you stand out in front of those companies you interview with: your personal brand. Promoting your personal brand can seem intimidating but it’s all about using the resources you have to help you be successful, not only in your career but also throughout all your job search.

Use LinkedIn

LinkedIn is all about personal brand. It can have an impact on you not only reaching positions you want but also improves your chances of getting an interview with a company you like. All because your personal brand is easy to see and shows companies that you’re a candidate they want. LinkedIn gives you the opportunity to interact with your career, your company, and just get yourself out there, and in the end, that’s all you really want, especially on a job search.


Network with people in your career, school, and co-workers. This will help you gain more confidence in yourself and help you reinforce the personal brand you’re trying to create when looking for a new job. Most of the time when you’re on the hunt, you’re keeping it quiet because you have a current job. Networking is the perfect place for you to feel out what is out there in your career field and see if anyone knows of a job you just can’t pass up.

Keep Social Media Private & Acceptable

Don’t forget about your personal accounts! Which is easy to do in our society today. It’s rare to meet someone between the ages of 20 – 60 who don’t have a social media account. But you need to make sure that what you’re sharing personally is still professional. It’s necessary for you to keep your personal brand in tip-top shape! Future employers will and DO look at your personal social media account. And if you have something that can seem like a red flag, they’ll probably pass on hiring you.

Share Successes

Using your successes as a stepping stone for a personal brand is a great way to show your dedication to your career and the will to always want to get better. Your “reputation,” or personal brand as we’re calling it, is something that should be handled with care but also celebrated, especially on a job search and interviews. When sharing successes, talk about the hard work you did to accomplish it, praise the people who helped you get there, and always be thankful. This will keep you on the right track of being humble and showing prospective hiring managers that you’re a good fit!

Team Player

In my experience, I would say being a team player is instrumental to not only having a strong and liked personal brand but to nailing job searches, and most importantly, interviews. When you focus on what you can do to help others, whether that’s in a job or just your daily life, it says a lot about who you are. Focusing on what you get out of it and what you can do to help others will be a trait that will take you very far in your career. Which is something every company is looking for in a candidate, right?

Overall, when you think about your personal brand, think about how you want to be perceived. In business, your reputation is everything. So be a good person. Do your best to always be respectful, stay true to your word, and make it a point to try and be better every day. If you can follow these points, you’ll you be successful in your job search and reach your aspirations, too.

The Worst Career Advice You Can Take, banking, finance, candidate, career help, career advice, career, Johnson Search Group,

Ghosting an Interview May Haunt You in the Future

Ghosting an Interview

Congratulations! You’ve landed the interview with a prospective employer. You should be excited, right? Typically, after nabbing that interview, nerves can start to settle in, assumptions about the position or company can get in the way, and ultimately, you skip the interview. This is a BAD idea.

As a recruiter, I am lucky enough to have a pretty good relationship with most of the candidates that I work with. We’re able to have transparent conversations about red flags, hesitations, or cold feet. Ghosting a recruiter or a company for an interview can not only prevent you from getting hired but can also hurt your career in the future. Here are a few reasons why you should never ghost an employer for an interview.

You Never Know Who You Will Meet

You never know who might be interviewing you. What if down the road you apply to another company, but the person set to interview you for your dream job is that person that you ghosted months or even years before?

You’ll most likely not receive an offer for the job. And leaving the interview feeling defeated as well as wondering why no one warned you about ghosting before. Well, here’s your warning! Trust me, people will remember you.

No Second Chances

You will probably never be considered again for another opportunity with that employer. And yes, I have had this happen in the past with one of my candidates. I found a great candidate for an opportunity that I was working on. After I had submitted her to my client, I got a message back saying that they do not wish to move forward with her because a year prior, she didn’t show up for her interview.

She didn’t even email or call. Companies log notes in their applicant tracking systems with your name and /or resume. When applying for a job with that same company in the future, they will search for you in their system and will have documentation of how you bailed on them in the past.

It’s Wasting People’s Time

It’s rude and wastes people’s time. You’re leaving someone to wonder if something bad happened to you or if you’re just running late. They’re taking time out of their busy schedule to speak with you and you’re inconsiderate of their time.

When it comes to filling critical positions, they just want to fill it with a candidate that cares and is going to be a good fit. But once you start wasting people’s time, that’s when you leave yourself up for vulnerability because remember, the world is small. Especially, in certain career fields or industries.

These are just a few reasons why you should never ghost a prospective employer for an interview. Your reputation is on the line and being careless about communication can come back to bite you in the future.

Balance: How Work-Life Balance is Crucial to Your Career’s Success

When it comes to your work-life balance it’s about juggling all your responsibilities in just 24 hours, every day. And it can be difficult trying to manage your time between family, work, friends, and of course, you. But balancing your work and life is a crucial part of you having a successful career.

Ways to instill work-life balance effectively

Something that is super important in becoming successful with your career and at home, is balancing your responsibilities. You can do this by making sure you’re doing things you enjoy. Whether that means enjoying your job or having fun outside of work. It can help balance you out when one of those two things are stressful or vice-versa.

Also, make sure you’re with a good company that respects you and your home life. This is key to any working relationship. When you feel appreciated and cared for, you come into work knowing what you have to do that day, as well as knowing it will not be coming home with you.

When you interview for a job, you’re also interviewing the employer to see if they are the right fit for you! You get to choose who you share your talents with (especially, with the candidate-driven market we are in). And you want to make sure it’s a company that respects and knows the difference between your family time and work time.

By taking initiative upfront, it will be easier to focus on your work-life balance and help you understand the importance of it. Without that balance, your work production and health could suffer due to unnecessary stress. Which no one wants to deal with when you’re just trying to enjoy your life and career.

How to ensure you have a good Work-Life Balance

With these simple steps, you can make sure you’re taking steps to de-stress and unplug from work and life stresses.

Workout and eat healthily – whether that is going for a walk 3-4 times a week or going to the gym. Make sure you’re taking care of your physical health. Giving yourself that time to work on improving your health will only help you feel better about yourself and accomplish more in your day to day duties.

Hobbies – Reminding yourself of the importance of doing things other than work and house chores keeps you happy and excited for what the next day brings. Having different hobbies helps you relax and take that time you need to debrief from life and work. Because de-stressing and doing the things you love to do ‘just because’ will help you stay healthy and happy. Which only keeps you more productive in the office and life.

Un-Plug from work and technology – With work and technology being so hand-in-hand nowadays, it makes it hard to truly leave work… at work. But it’s important to remember that work will always be there tomorrow. Your loved ones, friends, that age your child is today, is and will always be changing. Make sure you’re spending that time with them. Enjoying every stage of life, because one day you won’t be able to.

Your work-life balance will determine your career and life successes, so make sure you take the time to focus on each role and balance them accordingly.

“As far as I know, you only get one shot at this life. It only goes around once and time is precious. When (your) not working, you’d better spend that time with someone important.”Benjamin Bratt


culture fit

How To Show You’re A Culture Fit During An Interview

culture fit

It’s no secret that employers are placing an emphasis on hiring for culture fit. Many companies emphasize the culture fit over hard skills, and they are looking for people to add value to their current teams. Because it’s so important, you must prepare to clearly demonstrate your culture fit during the interview. Focus on these 4 things and your personality will shine through.

Do Your Research

Before you can show you’re a culture fit for a company, you first need to understand what their culture is! Before your interview, explore their website. Find their mission statement, and try to get a feel for how they do business. Look at their social media to pick up hints about their dress code, and the general personality of the office. Still feeling unsure? Don’t be afraid to ask your recruiter if there’s anything you should know about the company culture! The fact that you’re asking demonstrates your interest in truly understanding the company and team.

Be Yourself

For a long time, it was believed that you should be strictly professional during an interview (read: a robot). Luckily, Hiring Manager’s are moving beyond that and they want to know about who you are as a whole person, not just an employee. Show your enthusiasm, discuss aspects of the job that you’re most passionate about, and throw in a few relatable tidbits.

Show Off Your Soft Skills

Companies want to know that you will fit in with the existing team, so personality traits such as self-motivation, teamwork, and a positive attitude are high on their “must-have” list. To learn more about how to highlight your soft skills during an interview, hop over to our blog post here.

Relate To Your Interviewer

While you’re doing your pre-interview research, check out the interviewer’s LinkedIn profile and look for commonalities. Did you go to the same school? Did you both work retail jobs early in your career? Maybe you even have a few connections in common. If you can relate to the employer on a personal level, it will leave an impression that lasts long after you’ve walked out the door.


The Art of Departure: How to Resign Gracefully


You made the decision to take your talent elsewhere. You may be looking for career growth, better salary or benefits, or maybe you just don’t like your job. You may also fit into the 70% of employees, that according to a Gallup Poll, leave because of a bad boss.

If you fall into the latter category, it can be a bit more challenging to quit without the satisfied feeling of letting your manager know just how bad they were. After all, maybe it will save the next person they hire from the tyranny you experienced.

Is it really worth it?

My personal favorite plan was the suggestion to play the 1992 Johnny Paycheck song “You can take this job and shove it” at the Monday morning nurse leadership meeting. While the humor involved was spectacular, we were successful in talking her off the career suicide path.

Instead, she provided a professional letter of resignation. Yes, don’t get me wrong, the satisfaction she would have felt would have been profound, but ask yourself, does it change history and will it benefit your future?

But how can you just walk away and not let leadership know just how bad the manager is? How can you just let them ‘get away with’ their continued mismanagement and the torturing of your coworkers that you enjoyed working with?

Let’s explore some ‘why’ options by asking yourself the following:

  • If I say anything, will it make any difference? It may be that your boss is well liked by leadership, and despite their shortcomings as a manager, they get the job done.
  • Are you the only person who feels that way?
  • Will it come back to bite you? If your former boss is well connected, could they poison you well with your new company?

The bottom line

The feeling of satisfaction you might have initially will be fleeting and ultimately not worth it for your career. However, you can still address the situation in a professional manner. The goal should be to aim for change, not revenge. Marcus Aurelius said it best, “The best revenge Is to be unlike him who performed the injury.”

My advice? Rise above the situation.

Here’s how to submit your resignation with grace:

  • Send a copy of your letter of resignation to those in leadership that value you.
  • If asked why you are leaving, simply state that the leadership style of your manager was not a good fit.
  • If asked for specifics, provide factual examples, not emotional opinion.
  • Ask for an exit interview with human resources and someone in leadership that will help implement change in the wake of your departure. Be sure to keep it positive!
  • Email upper leadership with a professional statement of when your last day will be. Illustrate that you have appreciated the opportunity, but you have secured another opportunity where you will feel valued by your manager.
  • You can certainly take advantage of company review sites to ‘warn’ others. Make sure to keep it honest, yet professional.

The best approach is to simply take the high road and provide a letter of resignation to your manager and human resources. State that you have appreciated the opportunity and when your last day will be. The fact remains, leaving will end your suffering and your absence will speak louder than your words.

Most importantly, your career suffering will finally end and you’ll still have a good reference in your back pocket.

interview process

Things Never to Do Within the Interview Process

interview process

You’re excited. They called you back for an interview. Finally, the opportunity you have gone to school for, the opportunity you were born for. The first step has been completed, and I’m here to provide several tips that I hope all candidates utilize throughout their interview process. The first moments after being notified by a hiring manager, a member of the HR team, or a recruiter like myself are the most critical when it comes to locking down your position with your dream company.

Here are things you need to avoid during the interview process if you want to land the job.


  1. Don’t reschedule the interview. If you cannot show the company you are reliable enough to make the first step with them a priority, how can they trust you with day to day tasks? They can’t.
  2. Never assume the entirety of product and services that the company sell/offers/markets. Understanding what makes the company go is critical. Understanding what your role is in the process, even more so.
  3. Avoid connecting with all of the employees on LinkedIn. Coming off too strong and assumptive can raise red flags for employers.

During the interview

  1. Don’t assume that because your BFF works for the company that you’re as good as hired. Don’t rest on the fact that you know someone that works within the institution.
  2. Even if it is a casual interview (ie. Coffee, lunch, or any casual setting) make yourself accountable and professional. Always assume that you don’t have the job and you haven’t done enough to guarantee a position.
  3. Try not to rely too much on past work history. The company is interested in where you have come from and what accolades you have earned, but they are more interested in what accolades you are going to earn with/for them.


  1. Fail to follow up and thank all parties involved with your interview.
  2. Start sharing with your network that you believe you killed it (regardless of how well you actually did). Words can get back to anyone, and you don’t want the company hearing that you’ve gone and hired yourself.
  3. Please, never quit your current job (if applicable). even if they verbally offer you the job on the spot, never quit your current position until you’ve signed the offer letter.

If you manage to avoid all of these landmines, you’ll be setting yourself up for interview success. Good luck!

social media

How Your Social Media is Hurting Your Job Search

social media

It’s 2018, and almost everyone has at least one social media account. 81 percent of Americans have at least one social media profile. And employers are aware of this. In fact, 93% of recruiters and human resource professionals check out candidates’ social media profiles before extending a job offer.

Whether it’s LinkedIn, Facebook, Twitter, or Instagram, the content you publish on these sites can prevent you from landing your next job. Here are some things to avoid to ensure your social media doesn’t ruin your chances of being hired.

Bad mouthing your employer, job, or clients

We’ve all been frustrated with our job or employer at times. And if you work in a customer service-oriented industry, you’ve probably been irritated with a customer/client as well. However, social media isn’t the appropriate place to vent about your feelings towards your co-workers or clients.

Don’t complain or bad mouth anyone you work with. If a prospective employer sees any post like this, it will surely leave a bad taste in their mouth. If you have any old posts bashing someone you work with, please do yourself a favor and delete these posts.

Inappropriate content

I do not have to go into great detail here; everyone knows what they should and shouldn’t be posting on social media. And if you even have to question whether it’s appropriate to post, it’s probably best to not post it.

Use your common sense and avoid posting/sharing/retweeting/liking something that could offend or scare off a potential employer. Avoid posting anything extremely political, offensive, or controversial.

If you have any old pictures that you wouldn’t want an employer to see, remove them. I would advise you to go through all of your old photos and ensure there is nothing incriminating or embarrassing on there. It may seem like a hassle but it is totally worth the time to ensure your social media doesn’t affect your job search!

Delete old profiles you no longer use

Have any old profiles you maybe forgot about? Is there an old Myspace profile handing out there with tons of embarrassing posts? Have duplicate LinkedIn profiles with one having out-of-date working information? Get these cleaned up before you even submit your application, so you don’t hurt your chances of some old or inaccurate information about you being discovered.

Do a quick Google search with your full name and your city. For example, search “John Smith Dallas, TX” and see what pops up. You may be surprised with what will generate in search results when you search your name and location. If you find an old social media account, recover it and either clean it up or take it down entirely.

Update your social media privacy settings

At the very least, update your privacy settings on your social media accounts so others cannot see your content without your permission. You can easily make your Instagram and Twitter accounts private. This will require people to request permission before they can see your content. Additionally, you can update your Facebook so other users cannot see your content on your newsfeed unless you accept them as a friend.

Just be sure to update your profile and cover photos! Almost anyone will be able to see them (regardless of your privacy settings) as they check out your profiles during the recruiting process.

next employer

4 Things to Look for In Your Next Employer

next employer

As you search for a prospective employer, look for companies that will fit your personal career growth and be willing to find a team that you can impact. Be sure to do so while you are at the top of your game, not when you’re stuck sitting on the bench. Here are four things to look for in your next employer.

Opportunity for Growth

According to a LinkedIn research, 45% of people left their job due to lack of opportunities for advancement. No matter which stage of your career you’re in, you should always be on the lookout for a job that will allow you to learn and grow, while offering challenging opportunities and meaningful investments in your future. This will look different to every candidate, so focus on what you want out of your career and which stage you’re at this moment to determine what’s most important.

Things to look for: Opportunities for advancement, visionary leaders, adaptability to market changes.


It is important when evaluating job opportunities that you take a strong look at historical stability. Around 50% of new businesses fail within 5 years, and we live in a time when even veteran companies who failed to evolve over time are closing their doors. It’s important to have a strong understanding of the companies you want to work for and their financial stability in the past, present, and future.

Things to look for: Earnings stability, the relative value compared to other companies, employee tenure

Mission and Values

One of the most essential aspects of a modern-day career is to work for a company whose mission and values align with yours. If you’re looking for a career and not “just a job,” you must be able to buy into the mission of the company. It’s the mission that keeps you motivated when the everyday drudgery of the tasks leaves you in the dust. “If the why is strong enough, the how takes care of itself.”

Things to look for: Employee tenure, social media presence, charity work, Glassdoor reviews


The second most common reason people leave jobs is being unsatisfied with senior management. Even if the pay is great and the work-life balance is wonderful, poor leadership is like building a house of cards and hoping the wind doesn’t blow. People find themselves drawn to leaders who inspire, advise, mentor, and encourage their employees.

Things to look for: Glassdoor reviews, tenure, LinkedIn recommendations, company reputation

You may have additional things that are important to you during a job search. However, these are most common among mid-to-senior level professionals. Interested in finding a company that matches all four? Shoot me an email with your resume ( and I’ll show you what’s out there. You might be surprised!

Reignite the Fire for Your Career

3 Ways to Reignite the Fire for Your Career

Reignite the Fire for Your Career

There’s no denying the fact that life is short. I mean, after all, people say it all the time. It seems that no matter where we are in life, we’re always talking about how fast time goes.

Why, then, do we get tired and bored of doing the same old thing? Wake up, drink coffee, go to work, go to sleep, repeat. The simple answer is that the fire has been extinguished!

Don’t worry, it happens to all of us at some point in our career. We see it all the time, and Johnson Search Group helps people through it by finding them a new position that reignites their fiery passion for their career. However, if you’re not looking to switch positions, then you’ve come to the right place! Here’s how to reignite the fire for your career.

Find your passions

This applies both in an out of the office. When you’re at work, see what you’re best at and what part of your job makes you most excited. By doing this, you’ll actually look forward to your work and ignite that fire once more. You’ll be good at it and your performance will improve little by little.

You can also do this by creating a better work-life balance. By doing so, you’ll find passion and fire for things you enjoy outside of work. Take a five-mile walk every day with your dog. Choose a part of your yard to tend to every evening. You can even choose a show to binge-watch for a few hours every night. By finding that one thing outside of work that really makes you tick, you’ll be able to ignite the fire at home and at work!

Ask for advice

When it comes to igniting your fire once it’s lost, you can bet someone in your office knows what you’re going through. Talk to your manager or mentor and ask them if they’ve ever had anyone go through this. After all, they are there to help guide you through your work, and this applies right to that.

Don’t be afraid to reach out to friends and family, too! They know you better than most, and they’ll know exactly what you need in order to get the fire going again. Even If they give you tough love, you’ll be glad you asked!

Try something new

Reorganize your desk or change up your daily routine. Maybe drink some coffee before you get dressed. Changing up your routine will get you out of the boredom you’re feeling. It’ll also allow your day to go by faster, which can also increase your passion for work.

Some managers might even be open to tweaking your job description. If you love numbers, try asking your manager if you can move into a more analytical approach role. If you love people, try calling a few more clients or seeing how you can have more human interaction during the week. The change may not happen right away, but any change, no matter when it occurs, can be the first step in reigniting your fire for your career.

These are just a few ways you can reignite that fire in your career. If you keep trying, you’ll definitely be able to keep that fire going!

job offers

5 Factors to Consider When Faced With Multiple Job Offers

job offers

It happens a lot. You get recruited for a job through LinkedIn, and then another one. Now that you’re in the mindset you apply to a few jobs that interest you. There’s no way that you’ll actually get multiple offers, right?

Then, once you’ve interviewed with a few different companies, all of a sudden multiple offers start coming your way. It’s as if your inbox is raining offers and you can’t find an umbrella. What do you do? How do you decide? As you consider the options, stress starts to creep in. I mean, after all, it is your career, and you don’t want to make the wrong decision.

The stress lies in the decision. Whether it’s a choice between two jobs or ten, it’s important that you consider all of the factors and implications that come with each choice. As a senior in college looking to start a career in the summer, I currently find myself in this situation. And trust me when I say it’s a fun ride.

As I receive these offers, it’s tough to figure out how to decide on which offer to accept. Do I go with the higher salary but longer hours? What about the job with great benefits and an excellent work-life balance? As time winds down, I rank each job on a few different qualities so that I know exactly what I’m getting with all of them. It’s a great way to make the best decision that you really want to make.


This one isn’t necessarily the most important one, but it is still a huge factor in deciding what offer to accept. If you legitimately don’t care what city you work in, then this won’t be a factor at all. However, an office in downtown will have different implications than one in a suburban or industrial area. It’s important to decide where you’d like to work so that you don’t regret the commute to work each day.

Office Culture

Hopefully, in your interview process, you get to meet the people you’ll be working with. In just a few minutes, you’ll get a good understanding of what kind of people they are and how you’ll be able to work with them. Whether it’s a culture that you’re on the fence about or one that you know you’ll thrive in, office culture is something that cannot be overlooked when making a career decision.


This one is huge for me. If I’m starting a completely new career, then I want to start with a company that will allow me to learn the most. I want a place where I can go and soak up loads of information about the company and the most successful way for me to do my job. Whether it’s learning by doing right away or a classroom style training for a few months, I want to be sure I can learn as much as possible.

Growth Potential

You don’t want to be in a position that offers no room for growth. You want to work at a company where growth is expected from each employee because that way you know you’ll be set up for success. If you don’t have anything to work towards then the new start may lose its pizazz really quickly.


This is another huge factor that goes into making a decision, and it goes deeper than just wages. You want to make sure that you’re not being undervalued as a new employee, so make sure you know what you’re worth. Wages and benefits need to play a factor in a position so that you know you’re not losing any money.

It’s also important to keep in mind the expenses side of the money equation. Before you accept any position, you need to consider relocation expenses and see if any company will help you with it. Next, you need to make sure that your yearly wages exceed your yearly expenses. I personally lay out my potential wages and expenses for each position on a spreadsheet. This makes it easy for me to see my after-tax savings I’ll be able to earn with each position.

Deciding on a job is no easy task, and at certain times in your life, different factors will be more important to you than others. At the end of the day, your heart will tell you where you want to go. And after weighing these different factors you’ll know exactly where that is.