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Personal Brand: How to Promote Your Personal Brand During A Job Search

personal brand

There are so many aspects that go into finding a new job. Your job search takes you on a journey that goes through ups and downs but in the end, will help you find a position you enjoy. It takes time and patience to go through each step. And there is one, in particular, that could really help you stand out in front of those companies you interview with: your personal brand. Promoting your personal brand can seem intimidating but it’s all about using the resources you have to help you be successful, not only in your career but also throughout all your job search.

Use LinkedIn

LinkedIn is all about personal brand. It can have an impact on you not only reaching positions you want but also improves your chances of getting an interview with a company you like. All because your personal brand is easy to see and shows companies that you’re a candidate they want. LinkedIn gives you the opportunity to interact with your career, your company, and just get yourself out there, and in the end, that’s all you really want, especially on a job search.

Network

Network with people in your career, school, and co-workers. This will help you gain more confidence in yourself and help you reinforce the personal brand you’re trying to create when looking for a new job. Most of the time when you’re on the hunt, you’re keeping it quiet because you have a current job. Networking is the perfect place for you to feel out what is out there in your career field and see if anyone knows of a job you just can’t pass up.

Keep Social Media Private & Acceptable

Don’t forget about your personal accounts! Which is easy to do in our society today. It’s rare to meet someone between the ages of 20 – 60 who don’t have a social media account. But you need to make sure that what you’re sharing personally is still professional. It’s necessary for you to keep your personal brand in tip-top shape! Future employers will and DO look at your personal social media account. And if you have something that can seem like a red flag, they’ll probably pass on hiring you.

Share Successes

Using your successes as a stepping stone for a personal brand is a great way to show your dedication to your career and the will to always want to get better. Your “reputation,” or personal brand as we’re calling it, is something that should be handled with care but also celebrated, especially on a job search and interviews. When sharing successes, talk about the hard work you did to accomplish it, praise the people who helped you get there, and always be thankful. This will keep you on the right track of being humble and showing prospective hiring managers that you’re a good fit!

Team Player

In my experience, I would say being a team player is instrumental to not only having a strong and liked personal brand but to nailing job searches, and most importantly, interviews. When you focus on what you can do to help others, whether that’s in a job or just your daily life, it says a lot about who you are. Focusing on what you get out of it and what you can do to help others will be a trait that will take you very far in your career. Which is something every company is looking for in a candidate, right?

Overall, when you think about your personal brand, think about how you want to be perceived. In business, your reputation is everything. So be a good person. Do your best to always be respectful, stay true to your word, and make it a point to try and be better every day. If you can follow these points, you’ll you be successful in your job search and reach your aspirations, too.

social media

How Your Social Media is Hurting Your Job Search

social media

It’s 2018, and almost everyone has at least one social media account. 81 percent of Americans have at least one social media profile. And employers are aware of this. In fact, 93% of recruiters and human resource professionals check out candidates’ social media profiles before extending a job offer.

Whether it’s LinkedIn, Facebook, Twitter, or Instagram, the content you publish on these sites can prevent you from landing your next job. Here are some things to avoid to ensure your social media doesn’t ruin your chances of being hired.

Bad mouthing your employer, job, or clients

We’ve all been frustrated with our job or employer at times. And if you work in a customer service-oriented industry, you’ve probably been irritated with a customer/client as well. However, social media isn’t the appropriate place to vent about your feelings towards your co-workers or clients.

Don’t complain or bad mouth anyone you work with. If a prospective employer sees any post like this, it will surely leave a bad taste in their mouth. If you have any old posts bashing someone you work with, please do yourself a favor and delete these posts.

Inappropriate content

I do not have to go into great detail here; everyone knows what they should and shouldn’t be posting on social media. And if you even have to question whether it’s appropriate to post, it’s probably best to not post it.

Use your common sense and avoid posting/sharing/retweeting/liking something that could offend or scare off a potential employer. Avoid posting anything extremely political, offensive, or controversial.

If you have any old pictures that you wouldn’t want an employer to see, remove them. I would advise you to go through all of your old photos and ensure there is nothing incriminating or embarrassing on there. It may seem like a hassle but it is totally worth the time to ensure your social media doesn’t affect your job search!

Delete old profiles you no longer use

Have any old profiles you maybe forgot about? Is there an old Myspace profile handing out there with tons of embarrassing posts? Have duplicate LinkedIn profiles with one having out-of-date working information? Get these cleaned up before you even submit your application, so you don’t hurt your chances of some old or inaccurate information about you being discovered.

Do a quick Google search with your full name and your city. For example, search “John Smith Dallas, TX” and see what pops up. You may be surprised with what will generate in search results when you search your name and location. If you find an old social media account, recover it and either clean it up or take it down entirely.

Update your social media privacy settings

At the very least, update your privacy settings on your social media accounts so others cannot see your content without your permission. You can easily make your Instagram and Twitter accounts private. This will require people to request permission before they can see your content. Additionally, you can update your Facebook so other users cannot see your content on your newsfeed unless you accept them as a friend.

Just be sure to update your profile and cover photos! Almost anyone will be able to see them (regardless of your privacy settings) as they check out your profiles during the recruiting process.

Yes, A Company CAN Create Your Dream Job Just For You

Yes, A Company CAN Create Your Dream Job Just For You!

Yes, A Company CAN Create Your Dream Job Just For You

How awesome would it be if you could paint a picture for your prospective employer and tell them exactly what type of position you want? Would you believe me if I told you it was totally possible to create your own dream job?

There are so many organizations out there with different structures from one another, even if they’re in the same industry. Some are more siloed, and some require their employees to wear many different hats. Larger companies that have a larger headcount will naturally be more siloed than smaller companies, which require their employees to cover a wide-range of roles.

Recently, I submitted a candidate over to a bank that was a larger than the one she was currently working at. In her current role, she has a wider range of responsibility than what the interviewing bank required for the role. However, in the world of lending, the more products you can sell, the better! The hiring manager ended up loving the candidate. The candidate didn’t want to limit herself on her scope of responsibilities, so the interviewing bank ended up asking her to write up a plan, detailing information on what her “dream position” looked like if she were to come work for them. This gave her the opportunity for her to sell them on why they should create her dream position for her. It’s a win-win for both sides!

Now we know, this won’t always happen, however it is possible!

Here are some ways you can make it happen:

1. Get a clear understanding of what you want.

If your background includes a wide range of responsibility, use this to your advantage! Especially if you know the company can use your skills.

2. Apply or reach out to a recruiter, even if your dream job isn’t listed.

Recruiters usually have direct communication with the hiring manager and can get an idea of what exactly they’re looking for. If they could use someone on their team that possesses the skills that you have, you and your recruiter may be able to come with a plan to leverage this.

3. Pitch it and sell it!

Most institutions can’t afford to let a great candidate go. Especially if you’re able to add value! Create a strong value statement before approaching a recruiter and understand what your expertise would add to a brand new position. You have to make it enticing for the company to want to create a whole new role just for you!

What To Do If A Recruiter Won't Call You Back

What To Do If Your Recruiter Won’t Call You Back

What To Do If A Recruiter Won't Call You Back

As a recruiter, I talk to hundreds of candidates on a weekly basis. Some of them have had great experiences and some not so great. One of the biggest complaints I get from candidates is that after they talk with a recruiter once or twice, they never get another call. A candidate is excited about the opportunity, important details have been hashed out, the resume was submitted, the recruiter has built up a relationship of trust (and sometimes even a friendship is beginning to form). All of a sudden 3 days go by, then 4 days with no word. Now the candidate calls to get an update or feedback and the recruiter won’t answer the phone.  Sound familiar? If your recruiter has gone dark, here are the steps you should take:

  1. Understand why it’s happening

There are a few different reasons that recruiters stop communicating with candidates. Sometimes, there’s a glitch in tracking or technology and it just slips through the cracks. This is usually an honest mistake. Unfortunately, it’s often because the recruiter gets too caught up in championing a more qualified candidate, or the deal with their client falls through, or they just decide they “don’t have time” to follow up.

  1. Know your value

I don’t know about you, but putting my career in the hands of someone is not something I do lightly, and neither should you. Once you understand that you deserve open and honest communication, it will be much easier to relay that attitude to the recruiter you’re working with.

  1. Communicate your frustrations

If a recruiter won’t communicate, respectfully share with them your frustration. Let them know that good or bad news is better than no news at all.  You may be the catalyst that changes a bad recruiter into a great recruiter.  It is all about the realization that we are affecting people’s lives every time we talk with them.

  1. Don’t assume all recruiters are the same

Just like with any profession, there are good and bad recruiters. It’s important for recruiters to see candidates as more than a means to an end.  Great recruiters not only understand how much a candidate is worth to them at the moment, but that more than a onetime payday, the relationship has value that is not always able to be quantified in numbers.  Great recruiters know that each phone call is how they survive and beyond professionalism, common courtesy sets them above the rest.

How do you know if you’re working with a great recruiter? Set communication standards upfront. Ask, “when should I expect to hear back from you?” “When is the best time to contact you?” “Do you prefer communicating by phone or email?”

Just remember great recruiters will expect the same courtesy and professionalism – relationships are built not entitled

The Holidays Are The Best Time To Find a New Job – Here’s Why

The Holidays Are The Best Time To Find a New Job – Here’s Why

The Holidays Are The Best Time To Find a New Job – Here’s Why

It’s the most wonderful time of the year. There’s Christmas music wafting through the shops, tons of yummy comfort food crossing family tables, and busier schedules than most people can manage. It can be tempting to push your job search off until the new year, but trust us when we say that is a huge mistake! There are so many reasons November and December are actually the perfect time to find a new job, so read on to get a jump start and land that next step in your career.

  1. Companies are hiring.

Many departments have annual budgets that they need to use before the end of the year. That means they may be making a push to hire during November and December. For many companies and industries, this is also a slow time in production, allowing them to focus on the year ahead and growth.

  1. Competition is less intense.

Other job seekers who don’t follow JSG or read our awesome blogs lay off the job search this time. Lucky for you, because in this candidate-driven market, the competition for top positions can be fierce. Keeping up with your search during this busy time will give you a leg up when it comes to landing that dream job.

  1. Who wants to be unhappy during the holidays?

Why are you open to a new position in the first place? For most candidates, it’s because they’re unhappy in their current role. Maybe you’re overloaded with tasks, or you don’t get along with your boss, or you’re not feeling challenged enough. No matter the reason, you know that there are better opportunities out there, so go after them! If you land a new position during the holidays that is more closely aligned with your vision or values, it will be easier to actually relax and enjoy the season.

  1. It can be easier to take time off.

As mentioned before, for many industries, things slow down a bit this time of year. Many companies take a few extra days off to celebrate, and even if yours doesn’t, it’s a great time to use a couple personal days to hit the job search (and the Christmas cookies) extra hard.

  1. It’s the best way to start the new year off on the right foot.

“New year, new me!” Around 40% of Americans make New Years Resolutions, but only 8% of those people follow through on them. So instead of waiting until the new year to do something good for yourself, start now. That way, you can check off three resolutions: find a new job, be more productive, AND be happier all in one fell swoop, all before Christmas!

Why Back To School Time For Kids Means Back To Job Searching For You

Why Back To School Time For The Kids Means Back To Job Searching For You

Summer is coming to an end, which means that back to school time is upon us. For parents, this can be a painful time. It’s hard to watch your youngest go off to school for the first time, hard to send the kiddos back after a long summer of bonding, and for some, it’s hard that it didn’t happen sooner. For those in the workforce, back to school time also means a great opportunity to start thinking about a new job. Here are 4 reasons why it’s the perfect time to make a move to the next step in your career.

1. Fall is rejuvenating. As the great F. Scott Fitzgerald once coined, “life starts all over again when it gets crisp in the fall.” This season seems to bring the life back into people, as it cools down and nature really shows off all of its best colors and wonders. Whether you’ve been stuck in the same job for years, aren’t feeling passionate about your role, or aren’t connecting to your companies mission, take this change in seasons to really contemplate what you want.

2. It’s the perfect time to settle into a new opportunity before the holidays. Holiday schedules are always hectic, making it nearly impossible to search for a job let alone contemplate what you might want that to look like. If you find that new position now, you can be comfortable and stress-free by the time Thanksgiving rolls around, allowing you to focus on family and other important things. Plus, it’s a great way to get a jump start in accomplishing those new years resolutions!

3. Hiring Managers are looking to max out their hiring budgets. As we quickly approach year end, hiring managers have budgets left to hire. This means that there are more opportunities and they are paying top dollar for great candidates. After the new year, companies will be resetting their budgets and spending conservatively, so now is the time to get the edge.

4. The candidate driven market is in full force. Candidates are in control of the job market. This means that what you might not have been able to ask for in the past (a pay raise, an extra week of vacation, etc.) you have full power to request. Of course, that’s within reason, but at least you can job search confidently knowing that your needs will be considered.

How To Get Employers To Come To You For Your Next Role

How To Get Employers To Come To You For Your Next Role

co-authored by Dana Belster

How To Get Employers To Come To You For Your Next Role

According to a report from Glassdoor, the average candidate uses seven different job sites while they are searching for their next role. But if you are the passive candidate who would welcome a new opportunity, but you can’t take a chance that your employer would find out you’re looking, or just plain don’t have time, you want the employer to come to you. How do you get noticed? How do you attract the top companies to seek you out or a good recruiter to find you?

You must get relevant and know how to use the tools that are available. Even if you are in the position where you say you don’t have time, you simply must make the time. It’s easier than you think – start by getting back to the basics!

  • Make sure your resume is updated when you do get that call, email or InMail.
  • If you use a job board like CareerBuilder, Indeed, Monster, Dice, LinkedIn, or Handshake, etc. your profile must include all the current keywords, education, and experience that is going to get you noticed.
  • Make sure your credentials and educational designations (MBA, BA, PE, PMP, EIT, CCP, CFP, etc.) appear on your resume and profiles.
  • If the position you are applying for is a Surgical Services Manager or Director, and that is what you do, but your current company calls you an Operating Room Manager or Director, you might get overlooked. It is completely appropriate to use ‘generic’ titles for a broader reach.
  • Mismatched online profiles only cause confusion to employers and can cause a would-be employer to question your credibility.
  • Keep your job skills updated continuously on your resume. As you grow in your career and experience, add as you go so it does not get forgotten later.
  • There are many tools to strengthen and increase your awareness of best practices such as the new LinkedIn free service to pair users with mentors.

Think of your resume as your first interview and keep in mind you have numerous pieces of information available to prospective employers; they need to be cohesive and relevant. If you objectively looked at your resume and your complete profile, would you hire you?