Marketing Yourself

Marketing: How to Market Yourself in a Tight Job Market

Marketing Yourself

When you think about looking for a new job, there can be so much more to it than just sitting down and finding one. At times you may not be “searching” for one, but you may be open to new opportunities. And if you are, it’s imperative that you market yourself in the right way! This way recruiters and new career opportunities can find you, instead of you having to search for them.

Use LinkedIn

When it comes to great opportunities and finding a network that not only can endorse you but help you find your next career, LinkedIn is a must-have! You’re able to connect with like-minded people and others who could help you find your next move.

Even though LinkedIn is a social media platform, it allows you to grow and market your skills in a network that is all about careers! And what better way to showcase your skills than on a platform that can help you grow your professional network.

Updated Resume

Even if you aren’t actively looking for a new position, it’s still important to ensure you keep your resume as updated as possible. This way if you end up finding an amazing position that you can’t pass up, you have a resume that’s ready to go and doesn’t take a whole day to update. Because as you know, in this tight market, a day could be the difference between you getting a job or not.

Market Your Skills

Another thing to do is to remember to market your skills. Being on LinkedIn is important but utilizing it to its full potential will only give you a greater chance to showcase your skills and experience. It’s also a great idea to write blogs/articles about your career, trends you’re seeing, and anything career related. This helps you market yourself as an expert in your field and gives you a chance to reach more people and expand your network.

Networking is so important nowadays because you never know who could help you make your next career move. And like they always say, sometimes who you know can get you further than what you know.

Use Recruiters

When it comes to marketing yourself in today’s tight job market, you have to remember recruiters can help. And they are hoping to find the perfect career fit for you! So, if a recruiter reaches out to you and you’re looking for a change, talk to them!

One, it means you’ve marketed yourself great and they think you’re a perfect fit for a position they are trying to fill. Two, recruiters help you through the whole process of getting landing a new job. They prep you for interviews, help the company get excited about you, and increase your chance of getting an offer!

If you’re looking for a new opportunity and would like to work with an awesome recruiter, check out Johnson Search Group! We are here to help you find the perfect career fit.

next employer

4 Things to Look for In Your Next Employer

next employer

As you search for a prospective employer, look for companies that will fit your personal career growth and be willing to find a team that you can impact. Be sure to do so while you are at the top of your game, not when you’re stuck sitting on the bench. Here are four things to look for in your next employer.

Opportunity for Growth

According to a LinkedIn research, 45% of people left their job due to lack of opportunities for advancement. No matter which stage of your career you’re in, you should always be on the lookout for a job that will allow you to learn and grow, while offering challenging opportunities and meaningful investments in your future. This will look different to every candidate, so focus on what you want out of your career and which stage you’re at this moment to determine what’s most important.

Things to look for: Opportunities for advancement, visionary leaders, adaptability to market changes.


It is important when evaluating job opportunities that you take a strong look at historical stability. Around 50% of new businesses fail within 5 years, and we live in a time when even veteran companies who failed to evolve over time are closing their doors. It’s important to have a strong understanding of the companies you want to work for and their financial stability in the past, present, and future.

Things to look for: Earnings stability, the relative value compared to other companies, employee tenure

Mission and Values

An essential aspect of a modern-day career is to work for a company whose values align with yours. If you’re looking for a career and not “just a job,” you must be able to buy into the mission of the company. It’s the mission that keeps you motivated when the everyday drudgery of the tasks leaves you in the dust. “If the why is strong enough, the how takes care of itself.”

Things to look for: Employee tenure, social media presence, charity work, Glassdoor reviews


The second most common reason people leave jobs is being unsatisfied with senior management. Even if the pay is great and the work-life balance is wonderful, poor leadership is like building a house of cards and hoping the wind doesn’t blow. People find themselves drawn to leaders who inspire, advise, mentor, and encourage their employees.

Things to look for: Glassdoor reviews, tenure, LinkedIn recommendations, company reputation

You may have additional things that are important to you during a job search. However, these are most common among mid-to-senior level professionals. Interested in finding a company that matches all four? Shoot me an email with your resume and I’ll show you what’s out there. You might be surprised!