Marketing Yourself

Marketing: How to Market Yourself in a Tight Job Market

Marketing Yourself

When you think about looking for a new job, there can be so much more to it than just sitting down and finding one. At times you may not be “searching” for one, but you may be open to new opportunities. And if you are, it’s imperative that you market yourself in the right way! This way recruiters and new career opportunities can find you, instead of you having to search for them.

Use LinkedIn

When it comes to great opportunities and finding a network that not only can endorse you but help you find your next career, LinkedIn is a must-have! You’re able to connect with like-minded people and others who could help you find your next move.

Even though LinkedIn is a social media platform, it allows you to grow and market your skills in a network that is all about careers! And what better way to showcase your skills than on a platform that can help you grow your professional network.

Updated Resume

Even if you aren’t actively looking for a new position, it’s still important to ensure you keep your resume as updated as possible. This way if you end up finding an amazing position that you can’t pass up, you have a resume that’s ready to go and doesn’t take a whole day to update. Because as you know, in this tight market, a day could be the difference between you getting a job or not.

Market Your Skills

Another thing to do is to remember to market your skills. Being on LinkedIn is important but utilizing it to its full potential will only give you a greater chance to showcase your skills and experience. It’s also a great idea to write blogs/articles about your career, trends you’re seeing, and anything career related. This helps you market yourself as an expert in your field and gives you a chance to reach more people and expand your network.

Networking is so important nowadays because you never know who could help you make your next career move. And like they always say, sometimes who you know can get you further than what you know.

Use Recruiters

When it comes to marketing yourself in today’s tight job market, you have to remember recruiters can help. And they are hoping to find the perfect career fit for you! So, if a recruiter reaches out to you and you’re looking for a change, talk to them!

One, it means you’ve marketed yourself great and they think you’re a perfect fit for a position they are trying to fill. Two, recruiters help you through the whole process of getting landing a new job. They prep you for interviews, help the company get excited about you, and increase your chance of getting an offer!

If you’re looking for a new opportunity and would like to work with an awesome recruiter, check out Johnson Search Group! We are here to help you find the perfect career fit.

passive candidates

Why Passive Candidates Are Catching the Eyes of Employers

passive candidates

As we all know, the job market is on fire right now. As of July 2018, the Bureau of Labor Statistics reported an unemployment rate of 3.9% with a total of 6.7 million job openings across the country. With only 6.3 million unemployed Americans, many organizations are struggling to find the talent to fill job openings.

Where are employers turning to find candidates for those roles that drastically need to be filled? Passive candidates.

What’s a passive candidate?

A passive candidate is someone who is open to new opportunities, but they are not actively seeking one. Basically, these types of candidates are subscribed to job alerts or occasionally check out job boards. Passive candidates are often loyal employees and aren’t interviewing anywhere else, so they need to be convinced to make a move and sold on your company and position.

And there are more passive candidates than you think. 58 percent of workers look for new job opportunities at least once a month. The majority of the country’s workforce is casually searching for their next career move. In fact, 44 percent of workers subscribe to job alerts. Now, that doesn’t mean these people are actively searching for new positions. However, over half of our workforce would be open to discussing a potential career move.

Why focus on passive candidates

Despite the limited talent pool employers are fishing from, if you ignore passive candidates, organizations are missing out on some fantastic skills and employees. Passive candidates are 120 percent more likely to make a strong impact on your organization. Since they are currently working, they are more likely to have highly sought-after skills and bring extensive experience to your organization.

According to a study from LinkedIn, 75 percent of the people an organization would ideally hire aren’t even looking for a position. And for critical roles, 95 percent of the people you’d want to hire also aren’t looking. The consensus? The best candidates are the ones not even on the market!

How to attract candidates that aren’t even looking

Attracting passive candidates is easier said than done. They are typically happily employed or at least need a lot of incentive to make a move. And in our current market, candidates have options. With more job openings than people to fill them, passive candidates have the opportunity to be picky over what offers they wish to pursue.

As a result, it’s getting more difficult to get a candidate to accept relocating for a position. In 2017, 3.5 million American workers relocated for a new job opportunity. However, that’s a steep 10 percent decline from the 3.8 million in 2015. With an abundance of jobs, candidates can find similar positions nearby, avoiding a costly and disruptive relocation. If you’re having troubles filling roles with local candidates, you may need to relook at your company’s relocation package to better attract out of market candidates that may otherwise happily join your organization.

Partner with a recruiter

If your organization is struggling to fill open positions, you are not alone. Hundreds of companies are having difficulties finding the right talent to fill their most critical positions. However, that doesn’t mean you have to tackle your recruiting alone.

It’s time to take the extra step in your recruiting process to obtain the talent your organization needs. With JSG’s expertise in our current job climate, we can help your company fill your critical positions. Let’s work together.

The growing more interest of passive candidates