Marketing Yourself

Marketing: How to Market Yourself in a Tight Job Market

Marketing Yourself

When you think about looking for a new job, there can be so much more to it than just sitting down and finding one. At times you may not be “searching” for one, but you may be open to new opportunities. And if you are, it’s imperative that you market yourself in the right way! This way recruiters and new career opportunities can find you, instead of you having to search for them.

Use LinkedIn

When it comes to great opportunities and finding a network that not only can endorse you but help you find your next career, LinkedIn is a must-have! You’re able to connect with like-minded people and others who could help you find your next move.

Even though LinkedIn is a social media platform, it allows you to grow and market your skills in a network that is all about careers! And what better way to showcase your skills than on a platform that can help you grow your professional network.

Updated Resume

Even if you aren’t actively looking for a new position, it’s still important to ensure you keep your resume as updated as possible. This way if you end up finding an amazing position that you can’t pass up, you have a resume that’s ready to go and doesn’t take a whole day to update. Because as you know, in this tight market, a day could be the difference between you getting a job or not.

Market Your Skills

Another thing to do is to remember to market your skills. Being on LinkedIn is important but utilizing it to its full potential will only give you a greater chance to showcase your skills and experience. It’s also a great idea to write blogs/articles about your career, trends you’re seeing, and anything career related. This helps you market yourself as an expert in your field and gives you a chance to reach more people and expand your network.

Networking is so important nowadays because you never know who could help you make your next career move. And like they always say, sometimes who you know can get you further than what you know.

Use Recruiters

When it comes to marketing yourself in today’s tight job market, you have to remember recruiters can help. And they are hoping to find the perfect career fit for you! So, if a recruiter reaches out to you and you’re looking for a change, talk to them!

One, it means you’ve marketed yourself great and they think you’re a perfect fit for a position they are trying to fill. Two, recruiters help you through the whole process of getting landing a new job. They prep you for interviews, help the company get excited about you, and increase your chance of getting an offer!

If you’re looking for a new opportunity and would like to work with an awesome recruiter, check out Johnson Search Group! We are here to help you find the perfect career fit.


The Most Important Word for Resolving Conflict


One of the most powerful words when dealing with people is this tiny two-letter word “WE.” It is probably the most under-used word when negotiating, dealing with employees, or talking with that ever-so-tough person in customer service.

Early in my career, I worked as a Sales Manager for a very large corporation. At the ripe old age of 25, I was trying to solve an issue with one of our major vendors. I was getting nowhere.

My General Manager asked how the issue was going and what I was doing to resolve it. I explained what was going on and laid out the whole-time line, and even reiterating all the threats I threw at them.

He picked up the phone and called the customer service department from the vendor I was working with. While speaking with them, I will never forget the one phrase he used: “how are WE going to work together to get this resolved?”

BAM! It was like a hit to the forehead with a 2 x 4! We resolved the issue and moved on.

It was a lesson that I will never forget. I have continued to use this tiny but powerful word ever since.

Why? Because the word “WE” is inclusive, it instantly develops a partnership and a bond with the person you’re speaking with. Deep down, people want to be part of the ‘team’ that solves issues and develops solutions.

Next time you have a conflict with a co-worker, a customer service representative, or an incorrect billing issue, try using “WE.” I guarantee this will be more successful than demanding, yelling, or pounding your fist on the counter and stomping your feet.

Simply ask, how are “WE” going to work together to solve this issue. You will be surprised at the outcome.

We partner with clients to solve recruiting issues

In today’s candidate-driven market, you need somebody working WITH you to find outstanding employees. At Johnson Search Group, our primary goal is simple – match our fantastic candidates with qualified, outstanding clients. These people are ready to become your employees – today. They’re sold on money, availability, and location and we’ve pre-screened them to ensure they’ll be a great fit, culturally and skills-wise.

At JSG, WE work together with our candidates to solve your recruiting problems and find you the best possible clients on the market.